When it comes to integrating video into your company website, how can you engage and grab your audience’s attention while also creating a rich, professional-grade viewing experience? Here, we’ll offer you 3 key tips to improve video marketing engagement and help you use online video to meet various goals, whether that is educating your audience, building trust, or enticing someone to buy your product. Let’s break it down.
- Place a video player on your homepage.
The best way to let a visitor know that there is video on your site is to feature it prominently on your homepage. You can grab visitor attention by centering video in the first fold. This lets viewers know that they can expect to see more videos throughout your site. This strategy generally leads to better conversion statistics and makes your website stick in consumers’ minds.
- Place video players in specific blogs or site pages.
You should integrate videos into relevant blogs, product pages, “About Us” sections, and other website real estate. Even embedding thumbnails in your blog posts that lead to video can better engage viewers. The more video the better, really, so take advantage of your site space.
- Create a video portal on your website.
Include a content portal on your site, where visitors can watch archived material and build awareness through all of the categories where you use video. This will be like your own private video channel. Not only will your content be easier for visitors to find, but they’ll be more enticed to view related videos or even explore different categories.
These 3 best practices will undoubtedly enhance engagement. When video is prevalent, people notice – and love it. Create better user experiences today by letting your video content shine.
Want to learn much more about how to effectively engage your audience through video? Download our free guide today!
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